Going viral is a dream for every online marketer! Not only is it cool to see something become popular, but it can also end up being pretty valuable from a business perspective. At Ideazon, we deal with a lot of marketers who are trying to do whatever possible to experience just a little bit of viral success.
While there isn’t one very specific way on how to make a video go viral, there are some options to explore. Here are five of the very best ways to try to have success.
Release videos early during the work week
Videos on Monday and Tuesday statistically do better than videos released during other times of the week. It makes sense in a lot of ways, because a lot of people do watch videos during school and work. On the weekends, people might be outside and not around a computer or phone as much. Later on in the week, it has less time to go viral since people are looking towards the weekend.
If a video is posted early, it can slowly gain momentum throughout the week. By Thursday and Friday, the video has a better chance of accumulating a good amount of use.
Study viral titles
The title of the video can often make or break the success overall. It needs to be exciting and worthy of a click. A viral video needs to relate to not only people who would normally watch the video, but casual viewers as well.
Perhaps the best way to gather this information is to take a look at the trending page of YouTube. Some people go a little over the top with titles, but it provides a good gist of what helps.
Shorten it up as much as possible
Viral videos don’t tend to be very long. In fact, some videos go viral that are just a few seconds. When putting together the video, try to make it as short and concise as possible. A lot of viewers become discouraged when they click on a video and notice that it is over five minutes long.
In the crowdfunding world, it’s important to have some information about the topic of the video. Just don’t ramble too long, and cut out any unnecessary pieces in the video. This will increase the chances of it going viral.
Don’t try too hard
The internet can collectively sniff out a video that is trying way too hard to become viral. It’s always better to stick to a brand, come off genuine and present something interesting to the viewers. Always focus on speaking to a core audience at first, and additional viewers will come in down the road.
Take the extra time to make a good thumbnail
A good thumbnail will encourage people to click on a video that they see. If it looks like an exciting video that is intriguing enough to watch, it’s less likely to be completely glossed over.
It doesn’t really take too much time to replace the default thumbnail with something that looks a little more eye-catching. It should be a clip from the most interesting part of the video, and draw viewers into figuring out what exactly is going on.
Related Article: 5 Viral Marketing Hacks
