With over 1.65 billion downloads worldwide, TikTok has proven that it is more than a passing trend. It has now become the 6th biggest social media platform in the World, overtaking Twitter, Pinterest, and Snapchat.
With that kind of popularity, it is important for businesses to start advertising on TikTok, especially the younger generation. We’ve seen the ways businesses interact with their clientele through stories, posts, and IGTV.
However, TikTok allows you to increase engagement through short videos that are quick and fun to watch. From social media influencers to celebrities to politicians, a lot of people have a TikTok account these days.
For businesses, the hype behind TikTok comes from the sheer number of users who actively engage with the platform. Although the mechanics of the algorithm are still unclear, there is still a high possibility that your business idea can take off.
To help you achieve that, our experts at Ideazon have come up with an expert guide.
Create Your Own Unique Content
Despite the level of your popularity, you can still effectively use TikTok for business marketing. The first step is to create your own original content.
You don’t have to worry about the latest fancy camera equipment; you can simply use your phone. Make sure you encapsulate your business’s core values and personality so that customers can feel more connected with the business.
The next step is to use two magic ingredients that are causing all the rage on TikTok: children and animals. Since 69% of the age demographic falls between 19 and 24, there is more focus on cute and funny videos.
If your brand has an office pet or a mascot, we advise that you include it in your advertising content. You could also participate in a famous dance challenge, film it and post it with the relevant hashtag.
Keep in mind that TikTok is a place for fun, quirk, and creativity, not to make sophisticated impressions.
Like other platforms, TikTok also has a system of monetization system where brands can pay to get their ads shown to users.
· Brand takeovers — These types of ads appear in the user’s feed before any other content. They also provide a link to the brand’s landing page.
Only one advertisement is displayed in that slot for the particular category each day.
· Hashtag Challenge — This is a unique kind of engagement that will allow you to express your creativity. Delivering powerful business awareness with a level of interaction that goes beyond a simple click can really help your business idea take off.
Invite your employees, friends, and family members to participate in your campaign theme, then create content around it.
Partner with a TikTok Influencer
Collaborating with a popular TikTok creator instantly opens up your business to a whole new audience. This consequently increases your potential clientele and can get your brand message far and wide.
If you have questions about the best marketing strategy for your business, we at Ideazon can help. Being the pioneer marketing agency for investors and entrepreneurs, our team of professionals can thoroughly address your queries and concerns.
Get in touch with us today for more information!