2021 Crowdfunding Campaign Trends: What Will Remain Hot On Kickstarter?”
Between the global pandemic, the US election, and the calls for social change being made around the world, there is no doubt that 2020 caused people to think differently about how they spend their money. That being said, crowdfunding campaigns have become incredibly popular over the course of the last year.
Kickstarter, one of the leading crowdfunding websites, reported that the total number of campaigns quadrupled since 2014. As things continue to change, it’s important to stay in the know what campaign trends will stay relevant in 2021, and possibly for the next coming years. Let’s take a look.
Black Lives Matter
The events of 2020 have definitely put the Black Lives Matter movement on the forefront of activism, and there are no signs of it slowing down. Kickstarter already has an entire page dedicated to educating and promoting the campaigns of Black and PoC organizations.
Along with a myriad of links to different Black business owners, the page includes article to read, advice on how to protest safely, and additional resources for anyone interested in joining the BLM movement.
Much of 2020 was spent at home, and it doesn’t look like that is changing much as we head into 2021. Because of this, the online gaming campaigns on Kickstarter have gained a lot of traction.
From choose your own adventure games to virtual tarot decks, Kickstarter has campaigns for every type of gamer.
Along with constructing home offices and becoming experts at Zoom meetings, a lot of people got busy in their kitchens to pass time during quarantine. With that came a slew of campaigns for creative foodies who have mastered their craft and are ready to bring it to light in 2021.
Kickstarter has an entire category dedicated Foods & Crafts where you can find campaigns for food trucks, at home distilleries, vegan cookbooks, and artisanal nut butter. Because people always have to eat, there is no doubt the food trend will only expand in the next few years.
Lockdown has separated a lot of people from their friends and family, and has forced us to find new ways to communicate from a distance. Kickstarter created an entire page called Inside Voices for creatives who have published zines, art books, and music inspired by or made over the course of quarantine.
As life continues to change, we will definitely see more and more people react creatively in the coming months.
Ideazon helps to revolutionize crowdfunding by providing marketing and consultation services every step of the way. We discuss all things crowdfunding on our website which is the go-to resource for staying up to date with the crowdfunding industry.