It’s no surprise to anyone living in the twenty-first century that most of our lives revolve around technology. Whether it’s communicating with clients via email, keeping in touch with friends on social media, or having something to keep us entertained when bored, we’re almost always in front of a screen. While the rise of technology can make us feel like we’re attached to our devices, entrepreneurs have found a new way to utilize it for their businesses through crowdfunding.
At Ideazon, we’ve seen the power of crowdfunding help build businesses from the ground up. The act of crowdfunding has put the power of investing into anyone’s hands. Crowdfunding has changed the game in a variety of ways. By expanding the options available as to how business owners fund their endeavor, the entrepreneurial world has been changed in a way that’s allowed new ideas and leaders to flourish. Here are our 2020 Business Strategies. Can crowdfunding save your business?
Define Your Audience
Who is your brand’s audience and what do you actively do to attract them? If you’re looking to find investors, these are the most important questions that you need to answer. By understanding who is interested in your product, you can understand how to connect with them on a personal and professional level as a fan and an investor. By effectively connecting your audience to your product, you then have the availability to evolve your brand’s role in their minds and their role in your brand.
Expand Your Investors
When crowdfunding, an investor is simply an audience member that has been inspired enough to donate their personal funds to see your product succeed. To convert your audience into investors, you have to inspire them! You can do this by providing your audience with the information needed to have faith that your business is going places — which it can with the right backing! At Ideazon, we work to ensure that we’re on top of the latest crowdfunding trends so that our clients and their investors can be well informed. You might also want to check out our Yahoo Finance feature where we talked about 4 times crowdfunding may not work for your project.
Saving Your Business
If your business is in dire straits, turning to the everyday investor can be one of the best things you can do. While it can be daunting to target big-ticket investors with the intent to ask them to donate thousands or more to your business, it’s how business has been run for years. Not only is it daunting, but these relations can be fragile as they’re rooted in your donor’s fiscal health and their continued faith in your brand despite — oftentimes — knowing very little about the actions you’re taking to better your business. Crowdfunding gives you a platform where your investors might donate less on average, but they get in return. This helps keep audience interested enough to continue growing with your brand and keeping up with your updates. Oftentimes, it’s these very updates that inspire them to donate more!
While many assume that crowdfunding is too much work without enough gain, it’s important to take another look at the many businesses that have found success with the help of crowdfunding. At Ideazon, we work to ensure that you have the proper resources, strategies, and campaign to find the right audience and in turn grow your business the right way!
